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The Rowan Tree Wales: Market Garden Website & Newsletter Integration

The Rowan Tree is a thriving ecological smallholding and market garden in Gower, Wales, run by Bettina and Trevor Davies. Known for their beautiful, home-grown seasonal flowers, they offer wedding flowers, bouquets, subscriptions, farewell flowers, and pick-your-own experiences alongside a calendar of workshops and events.

They initially approached me when they were preparing to be featured on a TV programme and needed a fast turnaround landing page to capture newsletter subscribers and support increased visibility. What began as a quick update soon developed into a wider website transformation to better reflect the vibrancy of their work and simplify their processes.

Project scope:

Web Design
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Requirement: Bettina and Trevor needed a website that felt as natural, welcoming, and inspiring as their smallholding itself.

Their goals included:

  • A visually-led website to showcase their constantly evolving flowers and services
  • A structure that was easy for visitors to navigate across weddings, subscriptions, and events
  • Full editing flexibility so Trevor could regularly update images and content
  • A blog and events diary to share seasonal updates and workshops
  • Tailored enquiry forms to reduce back-and-forth communication
  • A delivery map and directions page to simplify logistics after bookings
  • Newsletter integration with MailerLite to grow and nurture their audience
  • And crucially — the ability to move quickly and confidently as their business continues to evolve with the seasons.

Solution: I created a refreshed WordPress website designed to feel calm, organic, and image-led while remaining practical behind the scenes.

Key elements included:

  • A responsive, photography-first design that highlights the beauty of their flowers across all devices
  • Clear service pathways for weddings, bouquets, subscriptions, and workshops
  • A custom blog and events diary, allowing them to share seasonal stories and upcoming experiences
  • Page-specific enquiry forms to help streamline communication and gather relevant details upfront
  • A delivery map and directions page to support event bookings and visitor planning
  • MailerLite newsletter integration to capture subscribers and nurture their growing audience
  • A flexible, easy-edit backend so Trevor can confidently update images, pages, and content as needed

 

The result was a website that balances storytelling, usability, and practical workflow improvements.

Mobile website mockup showing The Rowan Tree Wales wedding flowers page with natural bouquet photography and service details
Responsive mockup of The Rowan Tree Wales subscription flower service page with seasonal bouquet imagery
Tablet mockup displaying The Rowan Tree Wales wedding flowers service page with natural bouquet imagery
Responsive FAQ page design for The Rowan Tree Wales featuring delivery information and customer questions
Tablet mockup showing The Rowan Tree Wales about page introducing the founders and their ecological flower farm
A smartphone on a wooden surface displays a website offering a £15 garden posy, with an image of colourful flowers and descriptive text.
Tablet mockup of FAQ and delivery area map page designed for The Rowan Tree Wales flower farm website
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