Case Study

The Gower Celebrant - Branding & WordPress Website design

Margaret aka ‘The Gower Celebrant’ wanted a website and branding to begin her new business venture as a humanist celebrant for weddings and vow services based in Gower and surrounding areas of Swansea and beyond.

Project scope:

Branding, Design For Print, Social Media, Web Design

Requirement: A starting logo and branding that could be used across her online and print marketing so that people would recognise her from the beginning. A website that Margaret could proudly direct people to at the many wedding fayres and events that she attends as part of her strategy.

Solution: Margaret and I decided that the usual pale and whimsical colour palettes of wedding related services didn’t suit her dynamic and colourful personality. So we chose a palette and branding that reflected her and the services she offers so that she will stand out from the crowd. Her WordPress website is fully equipped for her to grow her business over the coming months and years with a blog that she can develop over time.

Result: A beautiful and totally original look in terms of website and branding that allows potential clients to see who they will be working with, sending out her unique service message in style.

Client feedback

What was your main challenge or goal before working with Kate on this project?

My main challenge was not knowing where to start on a website!

What specific results or outcomes did you achieve?

With Kate walking me through each stage, step-by-step, helping me find the most important information that I needed to include, the end result is an amazing look and feel to the website, with an original branding that Kate designed. I have had many positive comments on this through the years the website has been running. Kate has incorporated the branding into business cards, leaflets and banners.

What did you appreciate most about working with Kate?

Her enthusiasm and commitment to the project has been inspiring. The branding she designed fits me and my business perfectly. She responds promptly to any queries I have, and I know she continually works in the background on my web pages to ensure they are up to date with reviews and SEO ‘stuff’, keeping my website appearing at the top of Google and AI searches. This leaves me confident to get on with my work, knowing the website is doing it’s thing.

Would you recommend Kate Fordy Designs to other business owners? Why?

I would definitely recommend Kate Fordy Designs to other businesses for her professionalism, creativity and technical abilities.

In one sentence, how would you describe your experience?

Kate made the whole experience enjoyable and the end result is a website that I’m so proud of.

Are there any suggestions you can make to help Kate learn how to improve things or systems from your client point of view?

None – she’s perfect!

A smartphone showcases a blog page on the website of The Gower Celebrant titled featuring an article on "5 reasons for a humanist celebrant wedding". The phone sits atop sheets of paper and linen cloth, illustrating the power of stunning websites crafted by innovative female entrepreneurs.

"Kate made the whole experience enjoyable and the end result is a website that I'm so proud of."

Margaret Murray