Sisu and Soul Reiki is the next chapter in the professional journey of Yorkshire-based wellness practitioner, Biddie Atkinson.
Having spent many years working within health, fitness and personal development, Biddie wanted to create a new brand that reflected her passion for Reiki, holistic therapies and personal wellbeing. The new business needed to feel aligned with her values while clearly differentiating this offering from her previous work.
Inspired by the calming influence of the sea, natural healing practices and the Finnish concept of “Sisu” – a philosophy centred around resilience, strength and inner determination – the goal was to create a brand identity that felt both soothing and empowering.
The result is a distinctive visual identity that combines softness and strength, providing a flexible foundation for future digital marketing, printed materials and an upcoming website.
Client: Sisu and Soul Reiki
Industry: Reiki & Holistic Wellbeing
Location: Yorkshire, UK
Services: Brand Strategy, Logo Design, Colour Palette, Typography Selection, Brand Assets
Deliverables: Primary Logo, Secondary Logos, Colour Palette, Typography System, Brand Guidelines
As part of a business rebrand and change in direction, Biddie needed a visual identity that would support the launch of Sisu and Soul Reiki while communicating her expertise, professionalism and caring approach.
The new branding needed to:
Most importantly, the branding needed to feel authentic to Biddie and represent the values that underpin her work.
Working closely with Biddie, I developed a bespoke brand identity that balanced softness and tranquillity with a sense of strength and purpose.
The logo combines organic botanical elements with celestial symbolism, creating a visual representation of growth, energy, connection and healing. A carefully selected colour palette draws inspiration from coastal landscapes, calming waters and natural wellness environments, blending muted blues, soft neutrals and warm earthy accents.
Typography was chosen to balance professionalism with personality. The handwritten-style brand font adds warmth and individuality, while a clean sans-serif typeface ensures clarity and accessibility across marketing materials.
Alongside the primary logo, a suite of alternative logo variations was created to provide flexibility across social media, print, packaging, promotional materials and future digital applications.
The resulting brand system provides consistency while allowing the business to evolve confidently as new services, products and online offerings are introduced.
Sisu and Soul Reiki now has a cohesive and professional visual identity that reflects both the personal values of its founder and the experience clients can expect from the business.
The new branding:
Most importantly, Biddie now has a brand that feels aligned with her vision and provides a professional platform for sharing her expertise in Reiki, healing and personal wellbeing.
Ocean-inspired tranquillity – reflecting Biddie’s connection to the sea.
Finnish “Sisu” philosophy – representing resilience, courage and inner strength.
Natural healing and growth – expressed through the botanical elements and organic shapes.
