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Case Study

Pelvic Floor Reconnect Case Study | Website Refresh for Women's Health Expert

Pelvic Floor Reconnect is led by Gemma Eldridge-Carruth, a women’s health specialist with over 12 years of experience supporting women through postnatal recovery, peri-menopause, and beyond. Alongside her work helping firefighters return to duty safely after childbirth or hormonal shifts, Gemma runs her online business empowering women everywhere to understand, strengthen, and reconnect with their pelvic floor.

As her business grew and evolved, Gemma needed her online home to reflect the expertise, clarity, and accessibility her clients value most.

 

Project scope:

Online Course, Web Design
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Requirement: Gemma approached me wanting a refreshed, more user-friendly version of her existing WordPress website. Her goals were clear:

  • Freshen the look and feel to reflect her current level of expertise and the growth of the business whist retaining her already established branding.

  • Improve accessibility so her clients—many of whom are busy mums or women navigating hormonal changes—could find what they need without overwhelm.

  • Integrate her external course platform directly into the website for a smoother user journey.

  • And importantly, Gemma wanted to feel in control of her own site. As someone who’s tech-capable and curious, she was frustrated by not being able to make quick edits or updates when she needed to.

She wanted a website she could not only rely on but also confidently manage.

Solution: Working side-by-side, I redesigned the structure and styling of the existing WordPress site to create a cleaner, calmer, and more intuitive user experience.

Key updates included:

  • A refreshed visual style that feels modern, supportive, and aligned with Gemma’s professional yet approachable personality.

  • Full integration of her external course platform, creating seamless movement between her website and her programme content.

  • Accessibility improvements, including clearer layouts, improved spacing, cleaner typography, and simplified navigation.

  • A site build designed with easy editing in mind, empowering Gemma to take charge of her content without barriers.

  • A personalised walkthrough so she felt confident updating pages, adding blogs, and managing her course content.

Every change was made with Gemma’s two priorities in mind: empowering women, and empowering herself in her business.

Result: Gemma now has a website that not only looks fresh and aligned with her mission, but also works beautifully behind the scenes. Her clients enjoy smoother navigation, clearer signposting, and easier access to her online courses. And for Gemma, the biggest win has been freedom. She now has the freedom to make updates, change content, and evolve her site as her business continues to grow.

Pelvic Floor Reconnect now feels like the expert-led, supportive, and accessible online home that truly represents her work.

 

Client feedback

What was your main challenge or goal before working with Kate on this project?

My whole website had fallen apart, affecting links, my course platform (that Kate designed separately), and 4 years of work was lost. I couldn’t face it and was ready to fold my business I found it so stressful.
Several times Kate came to my rescue and helped fixed ginormous problems and in the end she transferred my site over to her server. I just wanted to have a site that worked so I felt confident in selling my services.

What specific results or outcomes did you achieve?

Kate had previously designed my course platform into something beautiful but unfortunately due to problems with my primary web person I could not use it. Kate literally saved my business. She transferred everything over and helped me start again. I now have a fabulous website that has links that work, with a course host that’s easy to use and integrated with mailerlite.

What did you appreciate most about working with Kate?

Kate actually cares about your business. She wants you to be successful, she wants you to have an easy life. And although the work is “tech” she sees you as a real person. She listens to your worries and stresses about business life and reassures you that it’ll be ok. Kate always explains things clearly and sends how to videos. I honestly wouldn’t be in business if it wasn’t for Kate. She is my tech angel and I’m so lucky to have found her.

Would you recommend Kate Fordy Designs to other business owners? Why?

I absolutely would recommend Kate. If you want someone who will listen to exactly what you need, understands the hard work you put into your business and puts the love and care into your website as if it were her own then Kate is your women. She’s like finding a hidden gem or secret island. Thank you Kate – I’m forever grateful for you saving my business.

In one sentence, how would you describe your experience?

I find tech incredibly stressful – Kate makes it seem doable. Working with Kate feels like a relief and an injection of positivity that you can do this.

Are there any suggestions you can make to help Kate learn how to improve things or systems from your client point of view?

None. Kate even has a portal of all your website needs. From how to videos, questions and tasks that need doing. So easy to follow and understand.

 

"I first found out about Kate through a fitness group and she designed my lead magnet. From the word go Kate went out of her way to understand not just my business, but me as a person. She has since designed my course platform and now she hosts my website. This isn’t someone who’s unreachable that occasionally goes into your site and presses a few buttons, this is having someone on your side, who genuinely cares about your business and its success but also cares about how you feel as a person. I’m so grateful to have Kate hosting my website. Thank you Kate, you’re a super star. X"

Gemma Eldridge-Carruth

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