Case Study

Nina Parnham: Women's Health & Fitness Expert Website Design

A tailored website design for Nina Parnham, highlighting her expertise as a midwife and women’s health professional. The site effectively presents her range of services, from prenatal care to general women’s fitness, with a user-friendly interface and informative content.

Project scope:

Branding, Membership, Web Design

Nina Parnham had an existing website but wanted to reflect how her business and services have changed over recent years. She offers a vast array of treatments, courses, workshops, events and fitness classes and wanted a way that new clients could find out all of the information about these, but also that regular clients could quickly navigate and book/pay.

Requirement: To simplify the route that visitors to the site would take to reach the point where they could book and pay. To house the membership that Nina offers. To showcase the extensive range of services that Nina offers to women in the Suffolk area and online. Nina was working under Suffolk Woman’s Wellness Centre, but wanted to show that she is a single entity rather than a large venue, so decided to swap to using NinaParnham.com.

Solution: A WordPress website now houses the all new Nina Parnham information.

This is a complex website with a lot of powerful funcitonality that will allow Nina to show off all of the various services that she offers. It houses a membership site, and allows current and potential clients to find out all of the information that they require in one place. The site integrates with Nina’s existing booking and scheduling software.

Nina wanted to depart from the blue hues of her former branding and wanted a new look for her logo, but wanted also to keep her original papercut logo that she has used for many years. The original logo was edited and a new colour palette developed and Nina also has a large range of Canva templates to use across social media to advertise her services.

It was very important to Nina that she could send her clients to find all of the information that they need on the one site, so all of her upcoming event dates, membership, updating of health screening forms etc can all be accessed on the site.

Result: Nina’s fully responsive website is now housing all of the information from her retired site including her membership.

Client feedback

What was your main challenge or goal before working with Kate on this project?

Before Kate redesigned my site, I felt that my previous website didn’t truly reflect who I am as a midwife, holistic therapist and women’s-wellbeing coach. I needed a site that felt warm, welcoming and professional, and that would clearly show the range of services I offer (massage, pelvic health, pilates, coaching, courses, etc.).

 

What specific results or outcomes did you achieve?

Thanks to Kate’s work, I now have a beautiful, easy-to-navigate website that instantly communicates my brand: holistic, caring, and empowering for women. The services are clearly presented, from fertility and pregnancy support to postnatal & wellness, and clients can book easily online. I’ve received positive feedback from new clients who said the site inspired confidence and made them feel seen before they even got in touch.

 

What did you appreciate most about working with Kate?

Kate was attentive, responsive and intuitive in translating my vision into reality. She listened carefully to what I wanted, the gentle, nurturing but professional vibe, and delivered exactly that. Her design feels both polished and personal, which suits how I work with women. I also appreciated how smooth and stress-free the process was: from initial conversation to launch she guided me with kindness and clarity.

 

Would you recommend Kate Fordy Designs to other business owners? Why?

Absolutely. For anyone who wants a website that feels authentic to their values and offerings, particularly in wellness, coaching or any heart-centred business, Kate understands how to balance professionalism with warmth. She’s skilled, reliable and deeply considerate of her clients’ needs.

 

In one sentence, how would you describe your experience?

Working with Kate was effortless, inspiring and transformative, she turned my ideas into a website that truly feels like me.

 

Are there any suggestions you can make to help Kate learn how to improve things or systems from your client point of view?

Honestly, none come to mind. The process was smooth and professional, and the result exceeded my expectations.

A tablet showcasing a blog page, featuring bespoke web design elements and various text boxes and tags, rests elegantly on magazines atop a textured surface.

"Working with Kate was an absolute pleasure, she took the time to understand my vision and transformed it into a website that feels authentically me. The result is a beautiful, welcoming online space that clearly communicates all the services I offer as a women’s-health practitioner, and makes it easy for clients to book. I can’t recommend Kate highly enough to any wellness business owner looking for warmth, professionalism and clarity."

Nina Parnham