Kirsty Ellis Health & Wellness: Massage Therapy & Membership Website Design

Requirement: Kirsty needed a website that could confidently hold the many ways she supports her clients without feeling overwhelming or disjointed.

Key priorities included:

• Clear navigation to help visitors understand the different treatments, classes, and coaching options available
• A design that felt welcoming to both men and women, avoiding an overly feminine aesthetic while still remaining warm and approachable
• Integration of a booking widget so clients could easily move from discovery to appointment
• A blog space to support education, connection, and visibility
• A membership area housed within the website for ongoing client support
• An eCommerce shop ready for future growth and upgrades

Ultimately, Kirsty wanted a website that felt organised, professional, and supportive — mirroring the experience clients receive when working with her.

Solution: I redesigned the site structure to create clearly defined pathways for each service area, allowing visitors to quickly find the support that fits their needs.

The design approach focused on balance, combining calm, approachable visuals with a grounded, professional feel that reflects Kirsty’s clinical expertise and sports therapy background.

Key elements included:

• A simplified navigation system separating treatments, coaching, classes, and membership content
• Booking widget integration to streamline appointment scheduling
• A blog layout to support education and ongoing engagement
• A fully integrated membership space within the website
• A flexible eCommerce foundation prepared for future shop upgrades
• A balanced visual style that speaks to both male and female audiences without leaning too heavily in one direction

The result is a website that supports both clarity for visitors and flexibility for Kirsty as her services continue to grow.

Result: Kirsty now has a cohesive online home that reflects her experience, professionalism, and breadth of expertise without overwhelming potential clients. Visitors can easily understand how to work with her, book appointments quickly, and explore additional support through her blog and membership.

Behind the scenes, the site provides a scalable foundation for future growth, allowing Kirsty to expand her shop, evolve her services, and continue supporting clients in multiple ways, all from one organised, easy-to-manage platform.