A tailored website design for Kate Smart, fitness and holistic therapist for women, showcasing her services with a clean, professional aesthetic. The site holds a lot of information and features easy navigation and a fitness Membership.
Kate Smart is a respected women’s fitness and wellbeing expert based in South West London. With a long-standing presence in the industry and a loyal client base, Kate needed a refreshed brand identity and website that would reflect her evolving direction—balancing online memberships, in-person classes, massage therapy, and professional training.
Requirement: As Kate’s business grew to encompass more services and a more refined client experience, her existing branding and website no longer reflected the level of expertise or professionalism she wanted to project. She wanted a sleeker, more polished look to align with her expanding audience, while maintaining the warmth and trust her clients value. She also needed her membership site to remain easy to navigate and visually consistent with the new identity.
Solution: Working closely with Kate, I developed a new visual identity that feels modern, professional, and feminine—balancing strength with softness. The branding included a clean, updated logo, a refined colour palette, and typography that reflects her credibility and approachability.
I then applied this fresh identity to her existing WordPress membership site, updating the design and user experience to match her evolving brand. The refresh improved site structure, simplified navigation, and aligned visuals across every page, while keeping her existing content and memberships intact.
Result: Kate now has a visual brand and website that reflect her expertise, warmth, and growing services. The new look has given her renewed confidence to promote her offers and grow her business both online and in person. Her audience now experiences a seamless, elevated journey from first click to long-term membership or booking—whether they’re accessing fitness content, massage therapy, or training.
Graphics: I have ideas for programmes and whilst I enjoy putting them together it takes me ages to attempt decent graphics and I’m never pleased with my own results.
Website: I am just not a techy person at all!
Graphics: Assets for social media, emails, and my website that are in total keeping with my branding that look wonderful and reflect the ‘story’ I am telling / offering.
Website: A lovely site that reflects exactly who I am and what I offer.
Kate has this amazing innate ability to understand me, my brand, my clients and what I can offer them and delivers so quickly, often things that I hadn’t yet realised I needed!
I’d 100% recommend Kate Fordy Designs to other business owners because she has a rare and magical blend of creative and technical skills plus is genuinely interested in your business which enables her to create websites and graphics that are totally in tune with the brands she’s working for.
I’m just always reassuringly confident in Kate Fordy Designs.
