Helen Cresswell is an experienced aromatherapist and massage therapist based in Gower, Swansea. As her business evolved to include apothecary products, therapist training, and corporate wellbeing services, she needed a new brand identity that would unify all areas of her work under one professional, elegant presence.
Requirement: Helen wanted to rebrand using her own name to reflect the personal, expert-led nature of her services. Her goal was to establish a calming and natural look that could be applied consistently across her growing product line, professional training materials, and digital platforms. She also needed the new branding to enhance the appearance of her existing WordPress eCommerce website and social media presence without rebuilding everything from scratch.
Solution: I worked closely with Helen to develop a visual identity rooted in calm, nature-inspired tones and refined simplicity. The branding included a new logo suite, a versatile colour palette, and supporting elements that reflect the therapeutic and botanical nature of her work.
The new brand was then applied to her existing WordPress website, giving it a refreshed, cohesive look that supports both her product sales and professional services. I also designed branded Canva social media templates so Helen could confidently create on-brand content with ease.
Result: Helen now has a professional, flexible brand identity that elevates every aspect of her business—from her natural aromatherapy products to therapist training and corporate offerings. The refreshed website and social presence now reflect the same calm authority her clients experience in person, helping her communicate her expertise and grow into the next chapter of her business.
